Plot Twist

To introduce Hey You to consumers in a bold and memorable way, we activated the brand at Wanderers Stadium during the cricket season. A vibrant team of branded cheerleaders and energetic drummers brought the Hey You personality to life, creating excitement and capturing the attention of thousands of spectators around the stadium. The activation focused on building brand awareness, establishing a fun and youthful identity, and creating an unforgettable first impression. Through high-energy entertainment and strong visual branding, Hey You successfully made its debut, generating buzz and introducing consumers to the brand's bold, confident spirit.

The Hey You team visited Emeris University to introduce students to the exciting launch of Ultimate Skin Game, our new men's grooming range, while also showcasing the refreshed packaging of our women's Body Mists. Designed to be both interactive and educational, men received an Ultimate Skin Game Charcoal Soap, while women received a Hey You Lip Plumper. The activation created a fun and engaging touchpoint for students to discover the products firsthand, driving brand awareness, social media growth, and trial across both ranges while reinforcing Hey You's bold, youthful personality.

Hey You introduced Ultimate Skin Game at the Whiskey & Cigar Event in Sun City, using the premium lifestyle setting to educate attendees on the importance of a simple, effective men's grooming routine. The activation showcased the full Ultimate Skin Game range, allowing guests to discover each product, learn about its active ingredients and benefits, and experience the collection firsthand. By combining product education with an engaging, lifestyle-focused environment, the event successfully positioned Ultimate Skin Game as a modern, accessible skincare solution designed specifically for men.